Lulu's CV
Profile summary
Strategic Executive Assistant with 12 years of experience shaping administrative operations and cross-functional support across the GCC. Trilingual in Arabic, French, and English, applying strong communication skills to manage executive schedules, coordinate stakeholder relations, and oversee internal workflows. Committed to delivering accurate reporting, dependable operations management, and high-touch service across diverse organizational environments.
Career highlights
Executive Support Management: Managed complex executive schedules, cross-departmental communications, and administrative operations while directing information flow between internal business units and external stakeholders.
In-Flight Operations: Directed in-flight operations and passenger safety protocols across international routes spanning the A330, A340, A319, B767, and B777 fleet.
Travel Booking Operations: Directed booking operations across inbound and outbound channels while shaping reservation workflows and client service standards for an international customer base.
Advertising Sales: Marketed in-taxi television advertising inventory to diverse commercial accounts in Dubai and engaged business clients to sell advertising placements.
Key skills
Professional experience
Reports directly to the General Manager, overseeing executive calendars, cross-departmental communications, and administrative operations. Directs information flow between internal business units and external stakeholders while safeguarding confidential information.
- Coordinates CRM updates and consolidates sales leads into structured reports for Head Office review.
- Analyses pipeline performance data and prepares presentations and correspondence for executive leadership.
- Prepares unit price breakdowns using Oracle costing data to support quotation preparation and pricing decisions.
- Manages internal meetings and company events, handling agenda preparation and venue booking.
- Facilitates facility-related approvals and compliance requirements through direct communication with Head Office.
Steered in-flight operations and passenger safety protocols across international routes spanning the A330, A340, A319, B767, and B777 fleet. Managed safety demonstrations, pre-flight checks, and emergency response coordination while communicating daily with crew members from diverse nationalities.
- Completed specialized Japanese-service training and certification in first and premium cabin service delivery.
- Executed in-flight retail and currency-exchange services concurrently with standard cabin operations.
- Resolved passenger grievances and coordinated directly with flight crew to minimize disruption during difficult incidents.
Directed booking operations across inbound and outbound channels for an international clientele. Shaped reservation workflows and client service standards, establishing service delivery protocols for travel packages, tours, and cruises.
- Managed inbound and outbound hotel and flight reservations for a diverse client base.
- Delivered customer service by resolving client queries on packages, tours, and cruises.
- Cross-sold travel packages and ancillary services to grow account value.
Managed client accounts for media advertising placements, focusing on commercial accounts across Dubai and coordinating multi-channel inventory sales.
- Closed sales agreements for advertising placements with multiple business clients across diverse media channels.
- Marketed in-taxi television advertising inventory directly to commercial accounts in Dubai.
- Promoted commercial merchandise throughout designated local territories.
Education
Experimental Sciences
- Casablanca, Morocco (1999)
Economic Sciences (French Track)
- Casablanca, Morocco (2000)
Secretary & Bureautics
- Casablanca, Morocco (2002)
English for Mixed Groups
- Dubai, UAE (2004)
Languages
Arabic · Native
French · Fluent
English · Fluent